This isn't necessarily where we started chronologically, but it makes sense to start here now.  The TBNK logo sort of already existed, but sometimes it was sans serif, sometimes it was italic, and the cable connector blocked most of the K, and was a BNC connector; it didn't make sense to the target demographic (i.e. the public) who have no idea what a BNC connector is.  I streamlined and standardized the logo.

This logo was worked and reworked at least ten times.  It was a case of the "client," in this case my boss, of not having a clear picture of where we were going.  I was eventually able to get us on a path, and we worked toward the new logo, and applied it to on-screen graphics, print (monochromatic and full color), clothing, merchandise, marketing materials, and I'm sure a few other things I'm forgetting.

Northern Kentucky Community Television, or NKYCTV, began life as the Community Program Center, or CPC.  Also, two of the public access channels were known as CPC 21 and CPC 22, just to make things more confusing.  The overwhelming response we got from the public was that "community program center" sounded like a place for the elderly to play pinochle.  So we deliberated for a few weeks, and arrived at the name Northern Kentucky Community Television.  I wanted something shorter, but I learned to pick my battles.  In this logo, we tried to incorporate elements like the river and the green of Kentucky bluegrass.

We then further developed the brand with slogans and marketing pieces. "Bluegrassroots TV" was the first slogan we came up with, along with the less witty, but more direct "Networking Our Community."  We also started a "Be a Part Of It!" campaign, with "I'm a Part Of It!" round vinyl stickers for the public producers and local politicians and community leaders.

Bluegrassroots TV mouse pads were made, as well.

TBNK's Main Event Channel, formerly known as CPC 22, is the channel on which we broadcast our biggest events;  high school sports, and long form programming such as concerts and festival coverage.  The Main Event almost organically came by the slogan "Your NKY Sports Ticket," which was expanded to "Your NKY Event Ticket" as necessary.  It's on TBNK's Main Event Channel that we come to TBNK Sports.

TBNK Sports, formerly known as CPC Sports, was a train wreck when I started on it.  There was not only no consistent branding, the score graphics weren't even consistent.  Now, thankfully, we have streamlined the system, and brought a very modern, sleek, clean look to the on-screen graphics, and have developed brand awareness with banners, t-shirts, and giveaways of squishy basketballs and glow-in-the-dark footballs.  Everybody likes glow-in-the-dark footballs.